Course Description
In this course, students develop an understanding of the processes involved from the creation to the consumption of products/services. Students develop an understanding and skills in the areas of distribution, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Students develop an understanding of marketing functions applications and impact on business operations. Mathematics and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course.
In this course, students develop an understanding of the processes involved from the creation to the consumption of products/services. Students develop an understanding and skills in the areas of distribution, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Students develop an understanding of marketing functions applications and impact on business operations. Mathematics and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course.
Content Outline – “What we learn”:
Objective 1.00 – Marketing, career opportunities, market planning, and foundation of marketing-information management.
Objective 2.00 – Selling, customer relations, and product management.
Objective 3.00 – Product/service management, pricing, and channel management.
Objective 4.00 – Promotion, marketing-information management, and selling.
Objective 1.00 – Marketing, career opportunities, market planning, and foundation of marketing-information management.
Objective 2.00 – Selling, customer relations, and product management.
Objective 3.00 – Product/service management, pricing, and channel management.
Objective 4.00 – Promotion, marketing-information management, and selling.
Here are some examples of various Careers in Marketing that my students researched.
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